lead generation
You know all leads are not created equal - some are far more ready-to-buy than others, therefore they're more valuable than others. Additionally, leads can come in a variety of ways, two of which are a person being actively directed to you or a person actually giving you their information with the intent of you contacting them. We can help you drive business and get people to direct themselves into your sales funnel. It's easy to throw away money to generate leads, so let's do this right.
we've done this a lot
We've handled millions of dollars in budgets for driving leads to businesses. This means we have a depth of experience in virtually every sector, and through our hundreds of audits, we've seen every possible mistakes that could be made. We are the difference you need.
Search Engine Marketing is leveraging the data from search engines like Google and Bing to make sure that your potential customers find you, even if they don't know you yet. When you want instant results, pay-per-click advertising (PPC), where a business pays a network such as Google AdWords for each click, is often an effective solution. We often generate 500-800% more web traffic for our clients than average advertisers using PPC.
Pay-per-click
We're Google Partners certified, and the members of our team are continually training in the latest methods to ensure quality results. PPC is how potential customers can find you, even if they don't know you yet. You quite literally buy your way to the top of the Google search results. By leveraging ridiculous amounts of data we invest heavily in, we ensure that potential clients are directed to you when they're looking on Google or Bing for your product or service. According to Google, 97% of internet users search for local products and services online. PPC (paying to show up when people are searching for what you have to offer), combined with quality, actionable landing pages (ensuring that when someone clicks on your PPC ad, they are directed to a page of your website that is relevant to their search), is an insanely quick and effective way to drive your business.
While PPC is a way to snatch up awesome prospects who are ready to buy from you, lead ads and lead capturing (getting people to voluntarily give you their information, on your website or elsewhere) achieve the same objective of filling your sales funnel, yet in a different way. PPC makes search engines like Google act as a matchmaker, essentially setting you and a prospect up on a blind date. Other lead capturing methods like lead ads are you showing off just enough that you hope someone gives you their number. They have the same end goal in mind (filling your sales funnel with people who are ready for what you offer), yet achieve it in a different way.
lead ads
With lead ads, potential customers can sign up for what you’re offering, and you’ll get accurate contact info to follow up with them. When potential customers see your ad on Facebook or other websites, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, test drives and much more. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you—and gives you accurate, actionable info so you can reach back.
Getting people to engage with you, especially on your website, is what you want. "Engage" can mean anything from actually making a transaction to simply requesting more information. Either way, it means someone is progressing from a cold prospect to hot and ready to buy. Having quality content available can make all the difference - your web presence should be able to sell what you do as well as if you were literally face to face with a prospect. Allow people to learn about you and kick the virtual tires, in a sense, and they will happily oblige.
content marketing
Content is king. If what you write or show through pictures or video is not relevant or interesting to your audience, they're not going to stick around. We know how hard it can be to get creative, so we're here to help you.
Whether it's blog-style content, branded entertainment and video, or something entirely new, our in-house team of writers and designers will create unsurpassed value for your business. And because SEO is all about owning your industry and boxing out your competition, we won't accept another SEO client in your industry. We're so good that we don't want to compete against ourselves!
No generic, cookie-cutter content. You need the good stuff, and we'll make it! What we do best is show off what you do best, whether through written content or photography and video. The better the content on your site is, the more likely your site will create leads!
We are passionate about helping you create data-driven marketing strategies from the ground up. Everything from your brand to your online presence works together to drive your business. Our years of experience have led us to working in literally every imaginable business sector, so we have a lot of wisdom we'd like to share with you.