If you're not up to speed with the lingo of online marketing, it can be really hard to keep up when you're learning about what online video advertising can do and how it works. We've all been in situations where we have no idea what's being discussed, so we know it can be embarrassing and exhausting. To help you out, here's a simple list to give you just a little head start (so that at the very least, you're able to follow the conversation and everything doesn't go right over your head):
TOP 11 TERMS TO KNOW ABOUT DIGITAL VIDEO ADVERTISING
1 – IMPRESSIONS
The number of times an Ad has been served (see Ad Serving), regardless of action taken by user.
2 – VIDEO VIEWS
A stat that shows how many times someone who had the Ad served to them (see Ad Serving) actually watched a significant portion of the video. Often stats can also break down how many watched 25%, 50%, or 75% of the video as well.
3 – AD SERVING
A stat that shows the Ad has appeared on the end user’s device.
4 – CALL TO ACTION
Text within the Ad, or a graphic like a button, which invites the audience to take action.
5 – CLICK THRU RATE (CTR)
Reported as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it.
6 – CONVERSION
When launching a campaign, we determine a specific action or set of actions we want audiences to take. Each time a member of the audience takes this action, it is counted as a conversion. Examples could include filling out a contact form or completing a purchase.
7 – CONVERSION RATE
A percentage calculated by dividing the number of people who completed a conversion by the number of clicks the Ad received.
8 – GEOGRAPHIC TARGETING
Targeting an audience based on ZIP codes, cities, counties, etc.
9 – DEMOGRAPHIC/PSYCHOGRAPHIC TARGETING
Targeting an audience based on demographic data or interests, values, attitudes, or lifestyles.
10 – RETARGETING/REMARKETING
Serving Ads to people who have previously visited your website.
11 – PRE-ROLL AD
A pre-roll video ad is one that forces the viewer to watch the Ad before they are allowed to view the video they intend to see.
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