TOP 11 More Amazing AdWords Facts

Marketing isn't just billboards and television anymore. The internet has become a part of daily life for people everywhere, and now serves as the primary source for gathering information and looking for products and services. We are here to help you turn the internet into the greatest asset you've ever had for lead generation and business growth. Here's 11 more amazing facts about Google AdWords:

1. Amazon spent an estimated $55.2 million on AdWords advertising in 2011. (Breaking Down Google’s 2011 Revenues)
2. 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google Research)
3. For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. (The War on Free Clicks)
4. If there is no right-hand column, almost half of people (45.5%) can’t tell the difference between organic and paid search results. (SEO Book)
5. AdWords advertisers can now target by Congressional District. (Google Politics)
6. Google owns the world’s largest online display advertising network, with properties includingYouTube, Gmail, and Blogger. (comScore)
7. The Google Display Network serves 180 billion impressions each month (that's about 6 billion a daily!) and the display campaigns reach 80% of global internet users. (comScore / Google Benchmarks and Insights)
8. According to Google, “99% of our top 1,000 clients are now running campaigns on the Google Display Network and YouTube.” (Google Benchmarks and Insights)
9. The average click-through rate for an ad in the first position is 7.94%. (AccuraCast) 
10. Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce)
11. Google dominates mobile search advertising, taking 97% of mobile search spend. (Search Engine Land)

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About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo.  We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization.  Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.

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