TOP 11 Amazing AdWords Facts

Search Engine Marketing is all about connecting you with people that are looking for you, even if they don't even know anything about you yet. You can spend every cent you have on your website, but it serves you no purpose if nobody knows your website is there. Search Engine Marketing is all about getting people to your site. The juggernaut of SEM is Google AdWords, and our teammembers are AdWords Certified and are incredibly successful at helping organizations of all sizes achieve tremendous ROI from their SEM investments. Here's 11 amazing facts about AdWords:

1. Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)
2. An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch)
3. About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
4. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
5. In 2011, Google search and advertising tools generated $80 billion in economic activity across the U.S. (Google Economic Impact Report)
6. The finance and insurance industry spent $4 billion on AdWords in 2011. (Search Engine Watch)
7. Finance and insurance related keywords are among the most expensive in AdWords, with some demanding costs per click (CPCs) over $50. (The 20 Most Expensive Keywords in AdWords)
8. The average click-through rate of an ad on the Google Display Network is 0.4% -- four times as high as the average banner ad in the US and almost ten times as high as a Facebook ad. It should be noted that Level 11 Ads have significantly higher rates across both Google and Facebook Networks... way higher. (Facebook vs. Google Display Network)
9. Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. (Specific Media)
10. Yankee Candle Company reports that remarketing allowed it to increase conversion rates by 600% while cutting cost per conversion in half. (AdWords Blog)
11. According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average. (Google Conversion Optimizer)

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About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.

If you have questions, comment here or email us at info@level11.io today!
CLICK HERE to learn more about our Search Engine Marketing services.