Setting Up Google Analytics

Google Analytics is easily the most robust website traffic analysis tools you can find, and it's super simple and free to install on your site. You don't need to be a coding genius or anything to get going either. Google walks you through the steps really efficiently. If along the way you run into some hiccups and need some help, feel free to contact us and we'll give you a hand!

Don't delay installing Analytics on your site. The sooner you begin collecting data, the better. This is because Analytics will give you insight into valuable things such as where your traffic is coming from and how people behave on your site.

To start collecting basic data from your website:

1. Create a new Analytics account if you do not have one. Visit google.com/analytics, click the Sign in to Analytics button (top right), and follow the on-screen instructions. Go here for a video on the first steps in Google Analytics.
2. Set up a property in the account you have created.
3. Follow the instructions to set up web tracking.

It's a pretty simple process really. Once your accounts are created, you'll simply be given a small section of code to copy and paste onto your website, and that's it.

With Google Analytics installed on your website, you'll be able to not only track traffic, but can also set goals. The goals will allow you to track when site visitors see a specified amount of pages, spend a specified amount of time on your website, and other things. This information can also be used in marketing - you can target remarketing efforts on those people who met specific goals, so marketing is going towards those people who have met certain qualifying criteria.

​You'll also be able to add and manage users on your Analytics account. This will allow other employees, or someone like us at Level 11, to keep track of your on-site activity as well. It's very simple to do so: when prompted, you simply enter the Google account of the party you wish to grant some degree of access to your analytics. If you would like our opinion of your website and what could  be improved, feel free to add analytics@level11.io to your Google Analytics, and we'll happily take a look at things for you!
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More knowledge can be found here: https://support.google.com/analytics/answer/1008015?hl=en

​About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members throughout Utah, Nebraska, Arizona, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams, resulting in powerful, efficient advertising campaigns.

If you have questions, comment here or email us at info@level11.io today!