 The growth of social media is drastically changing the way we do business everyday. And not only how we do business but how we market our businesses. For better or worst, social media is the one tool that can completely change your company. The one tool you should be taking advantage of! Today we are sharing five tips to executing the best social media campaign ever! #1 Create your campaign goals The type of campaign you run should be a direct reflection of your goals. Do you want to increase your followers? Accumulate brand mentions? Or maybe generate more buzz online? Having a set of clear, specific goals is the most important step in creating a successful campaign. #2 Choosing the right social networks Using your goals and a basic understanding of your target audience, pick the social media network that will help you reach your goals best. For some, Instagram is a great platform but Facebook may have more potential customer for you. Take time to research various platforms and find the right one for your campaign. #3 Engage Once you begin your campaign, being engaging with participants. Don’t just sit back and watch. If you have ask participants to use a hashtag, make an effort to “like” and “comment” on their posts. Customers enjoy seeing brands engaging with them and are more likely to do business with you. #4 Share relevant content Share content your followers want to see. Provide them with helpful tips or valuable information about your product, share their reviews and comments. One of the best ways to increase customer loyalty is by sharing their own posts about your product. #5 Evaluate As your campaign comes to a close, take note of your progress. If your goal was to increasing your following, figure out how many new followers did you gain. Take note of what your customers thought of the campaign - did you have positive or negative feedback? Luckily, these five steps are fairly simple. Set clear goals, choose the best fit for your target audience and genuinely engage with your followers. Follow these five steps and you will see results in your next social media campaign. Thanks so much for coming to us at LEVEL 11 Online Marketing to learn more about the awesome world of digital marketing! If you have questions, comment here or go to the contact tab. Source: https://www.entrepreneur.com/article/272231  We're asked often about which social media networks business should be active on. When a new network comes out, many organizations perceive value in jumping aboard right away. While it may be tempting to be the first one at the table, it's important to remember that the world of social media has gottent to the point where the new social networks rarely compete, much less survive, against the giants like Facebook and Twitter.
Any social media presence should be deliberate and well-planned. This includes which network you're choosing. As a rule of thumb, Facebook is a tremendous default. It's very much the elephant in the room. Beyond that, consider your audience and where they are most active. If you have a very visual product, Instagram, Pinterest, YouTube, or Snapchat may be for you. If you're a B2B business, LinkedIn is essential. Wherever your audience is, be there. That being said, it's easy to spread yourself too thin. Social media activity is very much an investment. If you're going at it alone, managing multiple accounts simultaneously is often a recipe for disaster (consistency is important in ensuring success, and 3 accounts that are managed "just ok" are far worse than having 1 very well-managed account). Don't bite off more than you can chew. If you're having a hard time figuring out which platforms are for you, and especially, WHICH WILL BE CONTRIBUTE MOST TO YOUR ROI, reach out and ask us! We're happy to offer our recommendation for free. About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today! Here is a helpful guide of things you should avoid doing on social media. Mistakes you’re making on social media will diminish your current audience and prevent you from growing any meaningful audience in the future, so be sure to avoid these points when creating and managing your social media plan:
1 – POSTING TOO MUCH Some types of businesses really should not post very often. Some sectors simply do not require a very active social media presence, so not only does a hyper-active presence waste your time and money, but it also causes information overload that will cause you to lose audience. Sometimes, simply keeping the cobwebs down on social media is adequate. 2 – NOT POSTING ENOUGH While some businesses simply don't need to emphasize social media very much, others have a lot to gain from being active on social media. Engaging with your audience often in a deliberate and positive way can help greatly in turning your social media followers into raving fans that become a serious source of business. 3 – SHARING IRRELEVANT CONTENT That funny cat video or joke isn't winning you friends. More on this in an upcoming post, but the social media rule of thirds could be helpful here in knowing where you could start - a third of your content could be about your actual product, service, or promotions; a third of your content should share industry tips and news (for example, a realtor sharing tips on home maintenance or landscaping tips for curb appeal); a third of the content should be based on building your personal brand, perhaps through conversations and interactions with your audience. 4 – NOT PROMPTLY RESPONDING Every conversation is an opportunity to develop trust and win a new fan. Listen and respond when spoken to. Whether the conversation is regarding a positive or even a negative experience, you have an opportunity to develop good will with that person as well as countless others that may witness the conversation. Don't let questions, concerns, or comments go unnoticed or unresolved for long. 5 – INCONSISTENT POST FREQUENCY Who hasn't seen one of those blogs that hasn't been updated for months or years? Consistency is essential for developing a loyal following. 6 – INCONSISTENT BRANDING Your brand is something that's taken a lot of time and thought to develop, yet a common pitfall is a disconnect between the branding of your social media presence and the rest of your business. Ensure a homogenous brand through consistent theme, voice, appearance, etc. 7 – SPEAKING TO WRONG AUDIENCE Before creating any content, think about exactly who you want to be reaching. Peers, clients, potential customers, and even micro-segments of your audience, will be reached differently, so putting thought into it will be very helpful in getting the engagement you want. 8 – BEING ON THE WRONG PLATFORM Different businesses have more to gain by being active on different platforms. Again, this has much to do with what audience you want to reach and how you want to engage that audience. Your audience as well as your message will affect which platform you're using - Facebook, Twitter, Pinterest, LinkedIn, etc. 9 – SPEAKING OVER YOUR AUDIENCE Again highlighting the importance of truly understanding your audience, speaking over your audience (being too wordy, using industry jargon that customers wouldn't be familiar with, etc) can make your followers feel alienated or even make them feel as though you are being condescending. Again, always put thought into who exactly you are trying to reach. 10 – FORGETTING VISUALS People are very visual learners, and quality graphic representations of your messaging will help you greatly in conveying your message. Whether showcasing your product or simply using an infographic, visual aids can help you engage with your audience as well as increase the shareability of your content. 11 – BEING FAKE Be yourself. Be genuine. It's possible to keep up a charade for a while, but it can not only be exhausting, but people can tell when they're being lied to. Keeping it real on social media will help you build trust and work towards establishing your brand. About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today!  Phones are used at an incredible rate today. You may have been putting off getting a presence set up on social media because you don't have time, or because you don't think it's worth your time. Well, it's no longer just a "good idea" for most businesses to be on Facebook - with well over a billion people actively using Facebook every day, it's become a go-to part of almost any marketing strategy. At least having a Facebook page, even if you are not actively posting content there, will help your business.
To help you get serious about your social media presence, we're sharing a few insights for you to get your house in order. For more hints on creating and maintaining a profitable, worthwhile social media presence, go here, here, here, and here to learn more. Step 1: Classification To begin, go to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from (they'll each provide more relevant fields for your desired page):
Once you've selected your desired classification, you'll be asked for an official name for your business page. Be very careful in selecting your name - even though Facebook allows you to change your name and URL once, it's not a walk in the park. Step 2: Basic Info Facebook will automatically take you through the following four basic sections to complete the fundamental aspects of your Page. Finish "About" Section The "about" section will be the main short description of your company. It will appear on your main page, so make it descriptive but to the point. Make sure you include a link to your company website as well (if you don't have a website, or your current site needs an update, let us know). Also ensure that this section makes you stand out, so you attract new visitors. This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, we at Level 11 Online Marketing chose to use the domain https://www.facebook.com/Level11marketing/ and we love it. Upload Profile Picture Your profile picture will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, Facebook recommends that the size be 180 x 180 pixels. Add to Favorites Each and every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your page as a "Favorite" item here for easy access. Reach More People You'll be prompted to create an advertisement to draw attention to your Page. Whether or not you intend to do any paid marketing at this point, it's best to not run any ads at this stage because there's no compelling content on the page yet that would convince them to ultimately "Like" your page or go to your website. Step 3: Admin Panel With your page now live, Facebook will ask if you'd like to "Like" your page. You probably should avoid doing so at the moment because doing so will appear in News Feeds of those you're connected to personally to on Facebook. Without any content on the page, we want to save that action for when you're really ready for people to view the page. In the top bar, you'll see the "Settings" tab. Click that, and along the left side you'll see a vertical navigation bar with different sections should appear. We'll focus on three important ones for now:
Step 4: Content Now you can finally get to adding content. There's much to be said about what to do and say on your page, so get started by going here. Content is king, so don't post for the sake of posting. Have a clear purpose in everything you do. Let us know if you could use a few ideas on where to start. Posts The rest of your page will fill up over time as you post more updates. Facebook currently allows you six different posting options: Plain text status Photo with caption Link with caption Video with caption Event page Location check-in Keep in mind that statistically, videos have the highest rate of engagement, followed by photos/graphics, and lastly plain text or links. Cover Photo This is the large, horizontal image that spans the top of your Facebook page. This is usually a branded image, but can be whatever you think will help to attract people to your page. The official photo dimensions are 851 x 315 pixels. Invite Others Now that there's content on the page, we can start strategically inviting users to Like it. It could be helpful to proceed in this order:
Step 5: Measure Impact To measure your efforts to ensure you're making valuable decisions, click the "Insights" option in the top navigation to see the following:
About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members throughout Utah, Nebraska, Arizona, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams, resulting in powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today!  "Can you make this go viral?" Yeah, never ask this question. It shows a glorious lack of understanding. What it means to "go viral" is that something is being read, viewed, or shared online at a higher than normal rate. Essentially, something is catching fire on the internet for some reason. The result of something going "viral" is generally a temporary spike in page views. While the small victory is nice, something else will inevitably come along and push your content off people's screens and into obscurity again.
So is it worthwhile to aim for this type of result? Can/should you craft your campaign around the objective of "going viral"? Probably not. This is why we, your advertisers and social media managers, focus on other goals - ways that marketing and social media can help achieve your overall business and marketing goals. TAKEAWAYS Learn about which goals on social media are worth your while. Having clearly defined objectives (beyond simply accumulating page likes) will help you stay on track. Talk with us about how you can measure your success and how social media can help your business achieve what "going viral" is truly all about: awareness. About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today!  Something to keep in mind regarding social media: planning is essential for sustained success. Everything your social media manager is doing, from posting to interacting with followers, is (or certainly SHOULD be) planned.
You should rarely if ever need to ask your social media manager to "post about this right now." Why? Because your social media manager shouldn't just be sitting around thinking about what to say that day. What they post/share, post frequency, follower engagement, and the purpose of all of that, should be very strategically planned. Asking them to post something immediately and out of the blue shows a lack of understanding about the true strategy and skill they bring to the job. Remember - an overall strategy is crafted with the long term in mind, so random, spur-of-the-moment alterations to the strategy could very well throw the entire social media strategy off its optimal path. TAKEAWAYS Social media managers: Make sure people in your organization know what you're doing and why. Explain your social media strategy so as to clarify your objectives and methods. Everyone else: Plan! Early on in your project or campaign, bring in the social media folks so they can incorporate your needs into their overall social media strategy and work on creating high-quality content for it. Your success will be magnified the more your social media is in harmony with your other efforts. About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today!  It seems like everybody everywhere is always on their phone. People comsume media very differently today than they did even a few years ago, and as a business, it's critical that you are taking advantage of mobile advertising. Social media platforms such as Facebook have an insanely captive audience, and we have troves of data about this audience that allows us to very efficiently and aggressively target your ideal audience. Facebook is a very valuable tool that many of our clients use, and here's some amazing facts about it!
1 - Facebook’s ‘Like’ button used to be the ‘Awesome’ button. Facebook engineer Andrew Bosworth said that he and other engineers were enthusiastic about the “Awesome” button, but that the idea was ultimately vetoed by Zuckerberg in 2007. The site eventually settled on the “Like” button, a decision that Bosworth said was met with a decidedly lukewarm reception. (source) 2 - Facebook stores approximately 300 PETABYTES of user data on its servers. There are 1 million gigabytes in a petabyte. The entire written works of humankind, in every known language (including Latin and other historical languages) from the dawn of recorded history, would occupy approximately 50 petabytes. Think about that for a minute. (source) 3 - In 2014, the alleged global economic impact of Facebook was approximately $227 billion. However, this statistic (and the methodology behind it) has been called in question by several leading economists. Whether you buy Facebook’s data or not, there’s no doubt that Facebook has had a serious impact on economies around the world. (source) 4 - Facebook’s user base grows by eight people per second, or 7,246 people every 15 minutes. Some naysayers have foretold of Facebook’s impending demise, but aside from boasting the largest user base of any social network in the world by a gigantic margin, this statistic proves Facebook is still growing. (source) 5 - In 2015, Facebook boasted 22% of WORLDWIDE mobile Internet advertising revenue. That means almost one-quarter of all advertising revenue generated from mobile Internet ads in a single year went to Facebook. (source) 6 - There are now more than 2 million active advertisers on Facebook. The popularity, impact, and cost-effectiveness of Facebook ads has made the site one of the most popular online advertising platforms in the world, and its upward trajectory seems likely to continue. (source) 7 - Facebook ads targeting custom audiences have 14% lower cost-per-click and 64% lower cost-per-conversions than ads utilizing interest- or category-based targeting, on average. In addition, Facebook ads using custom audience targeting had conversion rates 387% higher than ads only using demographic targeting. (source) 8 - Every minute of downtime outage costs Facebook approximately $24,420. The “prolonged” outage that lasted for 19 minutes in August 2014 cost the company almost $427,000 – and you thoughtyou were pissed when Facebook goes down. (source) 9 - Posts published between 10 p.m. and 11 p.m. EST receive approximately 88% more interactions on average than posts published at other times of the day. Also, ending posts with a question lifts interactions with those posts by an average of 162%. (source) 10 - In September 2014, Facebook users watched a collective 1 billion videos per day. Today, that figure is more than 4 billion – and 75% of these video views occur on mobile devices. (source) 11 - Videos are the most-shared content type on Facebook. On average, videos receive 89.5 shares per video, significantly higher share counts than photos or text-based posts. (source) BONUS! - Posting just once or twice per day on Facebook yields an average of 40% more engagement than posting three or more times per day. This shows that, despite marketers’ best efforts to beat Facebook’s rapidly declining organic reach, you can’t just use brute force to make yourself heard. (source) Thanks to Wordstream Blog About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today!  In our previous post HERE, we detailed why organic reach on Facebook is so very low (this took up numbers 1-6 of the TOP 11 List). Now, we'll show you how you can increase your organic reach on Facebook! Here's 7-11 of the TOP 11 List of solving the organic reach challenge! For reference, you can learn more about what organic reach is right HERE.
7 - CONTENT IS KING Having excellent, quality content is so important because whenever people engage with your page, they'll be more likely to see your page in their News Feed later because of algorithms Facebook has in place. Creating content that will get people to like, share, and comment will be a game changer for you. 8 - LEARN ABOUT AND USE FACEBOOK INSIGHTS This nifty little tool will help you learn more about your audience. Play with it and you'll soon start seeing that it sheds a lot of light on your audience. When you understand your audience, you can tailor content to them that much better. 9 - KEEP AN EYE ON THE COMPETITION Watching what your competitors are doing (post frequency, content, likes, shares, etc) will help you catch on when something is working well. It also is just a good rule of business to keep an eye on your competition. There are some third-party tools out there that help monitor your competitors, so check them out if you could use more insights on your competition: BuzzSumo, Simply Measured, and Social Bakers. 10 - BUILD A COMMUNITY Focus on your users, not yourself. If every post is salesy - pushing your product - you'll lose audience. Post useful content and build up a two-way line of communication with your audience. Give away value for free, and they'll recognize what you're really worth. 11 - BE CONSISTENT AND DON'T GET LAZY Consistency goes a long way. This isn't to say that you need to post all the time - we're simply saying that whether it's best for you to post three times a day or three times a month, be consistent. Being lazy won't help either. There's ways to literally buy followers, but you'll be banned in a hurry, not to mention you're pretty crazy for thinking that your bought audience will be in any way interested in what you have to say (really, having a thousand new followers tomorrow that in no way are interested in you, or more likely aren't even real people, will not make you a cent). All in all, success in solving the organic reach challenge is all about content. High-quality content that promotes audience engagement will help you in maximizing your organic reach right away. About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today!  No you're not imagining things... there just really aren't a lot of people that are seeing your Facebook posts. It's like every time you click "POST", Facebook is saying "shhhhh". Well, this is all because of declining organic reach. To learn more about what organic reach is, click here. In this post, we'll examine why organic reach is disappearing (and in the second part of this TOP 11 Series List, we'll see how you can improve your organic reach).
1 - TOO MANY POSTS IN THE NEWS FEED Facebook needs users to have a good experience because user experience translates directly into $$$. A Facebook study found that 1,500 posts appear in the average user's feed daily, with that number approaching 15,000 for very active users. Because Facebook's goal is to show engaging content, all posts are not created equal. As we often say, CONTENT IS KING. The News Feed sorting algorithm, EdgeRank, analyzes over 100,000 indicators, so everyone has to earn their spot in the feed of users. 2 - POOR ENGAGEMENT TORPEDOS YOUR REACH EdgeRank has tracked the decline of organic reach. 16% in 2012, 10% in 2013, 6% in 2014, and now 2-4% in 2016. Brands that struggle to connect with their audience have been hit the hardest. 3 - LARGER BRANDS HAVE LOWEST REACH Many brands still maintain a reach of 4% (even better in some instances), but for pages with 500k+ likes, 2% organic reach is the norm. Some Facebook sources have even unofficially advised some managers to expect that reach to approach 0%. 4 - PAY TO PLAY Advertising is Facebook's primary source of revenue, and not surprisingly the rate of organic reach is inversely related to the stock price of the company. Some brands simply haven't made the jump to paying to increase reach, so their reach has suffered. 5 - CONTENT IS KING Socialbakers analyzed over 4,000 brand pages and nearly 700,000 posts, finding that video is the most effective way to reach audience. In the best circumstances, video's organic reach can approach 8.7%, followed by Links and Text Only posts at 5.3% and 5.8% respectively. At Level 11, we use video for many clients and have seen incredible success from it in terms of ROI. Learn more about that here and here. 6 - RELEVANCE TO YOUR TARGET A case study for Castrol Motorcycle Oil measured a social media campaign. The first phase relied totally on organic reach for six months. It delivered 5,000 fans, 26,000 social interactions and a reach of 2.7 million. However, only 20% of those fans were located in the US. The next phase incorporated paid reach, and this time added 36,000 new fans, half of which were in the US, while reach hit 14 million. The content was the same - tailored to a specific audience - but the paid reach was focused on North America, which made all the difference. To finish this TOP 11 Series List, go HERE to learn about how to increase your organic reach on Facebook! About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today!  This whole "internet" thing really isn't a fad. It's here to stay, and it has become a part of the lives of nearly every person on the planet. As a brand, your efforts in engaging with your audience can be very profitable and worthwhile. Social media platforms, such as Facebook, provide an incredible soap box for your brand (when used correctly). That being said, there is a cruel fact that many are still unaware of:
THERE ARE NO FREE RIDES! We'll refer to Facebook as our example. Many businesses post regularly on Facebook. That can be very helpful, yet the organic reach of these posts is suspect at best. Organic reach is defined as the number of people your post will reach through unpaid distribution. Translated, organic reach defined is how many people will see your post when you simply put it out there without paying to "boost" the post. In 2012, organic reach per Facebook follower was around 16% - it's currently around 2-4% depending on how many follow the brand. This means that your post will be seen by a fraction of the people who are already interested in you! This quagmire of a situation isn't due to Mr. Zuckerberg's greed or anything like that. Facebook is simply a marketer's dream due to the high amount of user information available, so the demand for eyeballs means that PAY TO PLAY is the only way to ensure you are winning audience over your competition. Putting some money behind your posts will automatically drastically increase your reach, often with minimal investment. We at Level 11 take it even farther with our incredible tools that help our clients get reach that they couldn't get by boosting posts on their own. In review, organic reach is how many eyeballs your content will get without putting money behind it, and while organic reach is incredibly low, very modest investment can ensure your audience expands dramatically. Learn more about SOLVING THE ORGANIC REACH CHALLENGE right HERE and HERE! About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns. If you have questions, comment here or email us at info@level11.io today!  1 - KitchenAid mocks Obama's grandmother KitchenAid makes a mean mixer and other appliances, but it made a huge mistake by tweeting about President Barack Obama during the 2012 presidential debates. KitchenAid’s official account posted a tweet that implied President Obama’s grandma died because she knew how badly his first term would be (Obama’s grandma passed right before his election in 2008 and he’d mentioned her during one of the 2012 debates). KitchenAid apologized right away and fired an employee that had made the tween from the company account instead of a personal account. 2 - A landlord's Facebook requirements backfire Tenants of the City Park Apartments told KSL that a “Facebook addendum” showed up taped to their doors Thursday night. The contract required tenants to friend the City Park Apartments on Facebook within five days, or be found in breach of the rental agreement, though some of the tenants already signed a lease agreement months ago. The document also includes a release allowing the apartment to post pictures of tenants and their visitors on the page. Current and potential future tenants were very turned off by the requirements, and potential legal battles are on the horizon.  3 - DiGiorno’s #WhyIStayed debacle DiGiorno dominates it's pizza segment, and has done quite well with social media in the past, but in 2014, the company mistakenly made light of domestic violence by failing to understand what the #WhyIStayed hashtag was all about. The tweet came across as insensitive to victims of domestic violence, not to mention unintentionally comedic.  4 - MTV Australia too far at the Golden Globes During the Golden Globes, MTV Australia sent out an astonishingly offensive tweet, asking "Where are the English subtitles?" while America Ferrera and Eva Longoria were on stage. MTV has always pushed the limits of appropriate content, but somehow even this went too far. An expected generic apology followed.  5 - American Apparel celebrated the 4th of July with Space Shuttle Challenger While known for its edgy ads, even this pushed it. In 2014, American Apparel posted an image of the space shuttle exploding on its Tumblr stream, accompanied by the hashtags #smoke and #clouds, to celebrate the Fourth of July on its Tumblr stream. The company removed the image, but the damage was done. There was an apology, and one of its “international social media employees” who was born after the tragedy got the blame. Still, it’s hard to imagine how anyone could mistake the image as being fireworks.  6 - Total Beauty fails at the Oscars Failing at the Oscars ensures a large and captive audience (just ask Jennifer Lawrence after her fall on the Oscars stage). Total Beauty, an online publication, learned the hard way after it somehow confused Whoopi Goldberg and Oprah Winfrey in a tweet. Both are high on the list of people you should not only recognize, but that you should not upset.  7 - Coca-Cola picks a fight with Russia It’s never a good thing to upset the Russians. Leave it to Coca-Cola to do so when it sent out a tweet featuring a cartoon with a snow-covered map of the country. That's a good way to relate your brand with a specific audience, right? A closer look reveals that the map’s actually outdated, missing Kaliningrad, which was added to Russia following World War II. The Russians weren't too thrilled, leading to a trending topic on Twitter, #BanCocaCola.  8 - The racist Microsoft Twitter bot Sometimes, it's just gotta be hard being so smart. Microsoft once made an "AI" Twitter bot that would learn from its users through conversation. Quickly, trolling users turned the bot, "Tay" into a pretty rude racist in just a few hours. Microsoft's research team quickly deleted the tweets and put the project on pause.  9 - Delta Air Lines doesn’t get Ghana There are Delta flights to Ghana’s capital, Accra, but it doesn't know much else about Ghana. When the airline tried to congratulate Team U.S.A. for beating Ghana 2-1 during a 2014 World Cup championship match, a seemingly innocuous tweet became a point of mockery. In the tweet, Delta showed the score with a silhouette of a giraffe behind “1” for Ghana and the Statue of Liberty behind “2” for the U.S. Users quickly pointed out that there are no giraffes in Ghana. Delta then did what any company does when being publicly humiliated by going into damage control mode. Somehow, Delta messed things up even more when it referred to its incorrect tweet as its “precious” tweet instead of its “previous” tweet.  10 - Entenmann's screws up following the Casey Anthony verdict Public sentiment was really raw after Casey Anthony “Not Guilty” murder verdict. Likely wanting to score some extra exposure by riding the wave of the trending hashtag #notguilty, baked goods manufacturer Entenmann’s messed up big time. This predictably backfired, and after public ridicule, Entenmann’s deleted the tweet and apologized, ”Sorry everyone, we weren’t trying to reference the trial in our tweet! We should have checked the trending hashtag first”... “Our #notguilty tweet was insensitive, albeit completely unintentional. We are sincerely sorry.” Nice try to sweep it under the rug, but a huge lapse in judgement.  11 - Kenneth Cole uses political unrest to promote a sale During the uproar that occured in 2011 in Egypt, Kenneth Cole alluded to the unrest being likely related to the new clothing collection. Knowing how unstable and deadly such situations can be, it's incredible that KC thought this would be a good idea. A pathetic apology afterwards got very little traction given the history of KC's divisive social media content. About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.
If you have questions, comment here or email us at info@level11.io today! |
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