"Can you make this go viral?" Yeah, never ask this question. It shows a glorious lack of understanding. What it means to "go viral" is that something is being read, viewed, or shared online at a higher than normal rate. Essentially, something is catching fire on the internet for some reason. The result of something going "viral" is generally a temporary spike in page views. While the small victory is nice, something else will inevitably come along and push your content off people's screens and into obscurity again.

So is it worthwhile to aim for this type of result? Can/should you craft your campaign around the objective of "going viral"? Probably not. This is why we, your advertisers and social media managers, focus on other goals - ways that marketing and social media can help achieve your overall business and marketing goals.

TAKEAWAYS

Learn about which goals on social media are worth your while. Having clearly defined objectives (beyond simply accumulating page likes) will help you stay on track. Talk with us about how you can measure your success and how social media can help your business achieve what "going viral" is truly all about: awareness.

​About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.

If you have questions, comment here or email us at info@level11.io today!

Something to keep in mind regarding social media: planning is essential for sustained success. Everything your social media manager is doing, from posting to interacting with followers, is (or certainly SHOULD be) planned.

You should rarely if ever need to ask your social media manager to "post about this right now." Why? Because your social media manager shouldn't just be sitting around thinking about what to say that day. What they post/share, post frequency, follower engagement, and the purpose of all of that, should be very strategically planned. Asking them to post something immediately and out of the blue shows a lack of understanding about the true strategy and skill they bring to the job. Remember - an overall strategy is crafted with the long term in mind, so random, spur-of-the-moment alterations to the strategy could very well throw the entire social media strategy off its optimal path.

TAKEAWAYS

Social media managers: Make sure people in your organization know what you're doing and why. Explain your social media strategy so as to clarify your objectives and methods.

Everyone else: Plan! Early on in your project or campaign, bring in the social media folks so they can incorporate your needs into their overall social media strategy and work on creating high-quality content for it. Your success will be magnified the more your social media is in harmony with your other efforts.


About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.

If you have questions, comment here or email us at info@level11.io today!