If you're not up to speed with the lingo of online marketing, it can be really hard to keep up when you're learning about what online video advertising can do and how it works. We've all been in situations where we have no idea what's being discussed, so we know it can be embarrassing and exhausting. To help you out, here's a simple list to give you just a little head start (so that at the very least, you're able to follow the conversation and everything doesn't go right over your head):
TOP 11 TERMS TO KNOW ABOUT DIGITAL VIDEO ADVERTISING
1 – IMPRESSIONS
The number of times an Ad has been served (see Ad Serving), regardless of action taken by user.
2 – VIDEO VIEWS
A stat that shows how many times someone who had the Ad served to them (see Ad Serving) actually watched a significant portion of the video. Often stats can also break down how many watched 25%, 50%, or 75% of the video as well.
3 – AD SERVING
A stat that shows the Ad has appeared on the end user’s device.
4 – CALL TO ACTION
Text within the Ad, or a graphic like a button, which invites the audience to take action.
5 – CLICK THRU RATE (CTR)
Reported as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it.
6 – CONVERSION
When launching a campaign, we determine a specific action or set of actions we want audiences to take. Each time a member of the audience takes this action, it is counted as a conversion. Examples could include filling out a contact form or completing a purchase.
7 – CONVERSION RATE
A percentage calculated by dividing the number of people who completed a conversion by the number of clicks the Ad received.
8 – GEOGRAPHIC TARGETING
Targeting an audience based on ZIP codes, cities, counties, etc.
9 – DEMOGRAPHIC/PSYCHOGRAPHIC TARGETING
Targeting an audience based on demographic data or interests, values, attitudes, or lifestyles.
10 – RETARGETING/REMARKETING
Serving Ads to people who have previously visited your website.
11 – PRE-ROLL AD
A pre-roll video ad is one that forces the viewer to watch the Ad before they are allowed to view the video they intend to see.
Thanks so much for coming to us at LEVEL 11 Online Marketing to learn more about the awesome world of digital marketing! If you have questions, comment here or go to the contact tab.
We are proud to introduce you to LEVEL 11 Online Marketing! As you explore our site, you'll be able to learn more about our team members and the services we offer. We want to talk to YOU and invite you to reach us through the "contact" tab. We wanted to take the time here to show you some of the unique ways that LEVEL 11 is uniquely positioned to offer your business both world-class exptertise and a level of service never before seen in the world of marketing. Here is the very first list of our "Top 11" series!
TOP 11 REASONS LEVEL 11 WILL ROCK YOUR WORLD
1 – EXPERIENCE
Top to bottom, our team is full of rock stars that have established themselves as true experts. With clients ranging from Zagg and PoolTables.com to Netflix and Nike, our team has helped businesses of all types reach their goals.
2 – BACKGROUND
The path to creating LEVEL 11 began in consulting, where we would simply work with business owners to help them understand their market better and how to grow their buessiness to where they wanted it to go. That same consultative approach exists today, and our clients continually comment on how refreshingly different our approach is when compared to typical "ad agencies."
3 – CONTINUAL EDUCATION
The world of online marketing is constantly changing, and it pays to work with a partner that stays on top of things. Marketing is our passion, so the constant flow of new tools and techniques is something that we love to learn about and employ for our clients' benefit.
4 – SPECIALIZATION
Our team is comprised of experts in a wide array of fields, and we leverage those specific skills in crafting and managing comprehensive marketing campaigns for our clients. For example, that means that if you need help with pay-per-click (Search Engine Marketing - more on this in future posts), your project will be overseen by someone who has managed campaigns for both local businesses as well as national brands.
5 – NO OVERHEAD OR DEBT
Yes this makes a big difference for you! From day one, we've been very smart and conservative with how we operate our business. What this translates to for you is that your advertising budget actually goes towards advertising, NOT towards servicing debt or paying for office space.
6 – VALUES
We insist on being honest and ethical in all of our client interactions. What's important to us is not only do you trust us enough to sign up with us in the first place, but that we earn your trust every single day as we aggressively and efficiently grow your business. Hard work and smart work are what you deserve from your marketing partner.
7 – ENTREPRENEURIAL SPIRIT
Growing business is what we do. Regardless of what sector you're in, we are all about growing what you've worked so hard to create. We constantly search for new opportunities for our clients, and that can mean big things for you.
8 – TRANSPARENT
New clients often tell us that they're not used to actually seeing hard data on their marketing. More often than not, their marketers had left them to rely on anecdotal evidence to essentially guess what the impact of that big check they cut really was. We want you to know what you're getting from your investment, so we'll pull back the curtain and really give you an inside look at how our efforts are benefitting you.
9 – HONEST
You're not paying us to sugar coat things, or to always say yes. We will always be straightforward with you, because our primary goal is to grow your business. We bring our consultative approach into everything we do, and will strive to develop an intimate understanding of what you do and what it will take to take your business to the next level.
10 – PRESENT
We are not anonymous and you won't be left for months wondering where we are or what we're doing. We take a very active role in growing your business. Regular meetings and conversations ensure that we're always on the same page.
11 – ROI
We know your marketing budget is precious, and that in a very real way you see your online marketing efforts as an investment. Your Return On Investment is mutually beneficial, because while you're making more money, we're proving our value to you, ensuring a long relationship. This is the end goal and end result of everything we do - yes, online marketing can be ridiculously complicated, but our unique approach will ensure that not only do you understand what we're doing, but that you'll be more profitable for having chosen to work with us. We are LEVEL 11 Online Marketing, and we make digital marketing easy.
Thank you so much for coming to LEVEL 11 Online Marketing to learn more about us and how we can help you succeed in growing your business through the awesome world of digital marketing! Questions? Comment below or click on the contact tab.