 What’s a local business listing? Good question! A local business listing is an online profile that contains your business name, address, phone number and other important information. There are thousand of online directories that allow local business owners to create free listings. Yelp, Bing Places, Google+Local, Yahoo! Local - just to name a few.
Why is it so important to have a local business listing? By creating a listing, you allow your customers to find you on the internet. The more local business listings you create, the more likely you are to be found when searched for. When it comes to local business listings, there is one thing that can become tricky. Making sure all the information, on all directories is correct. Google themselves said “Google improves search results by aggregating information about your business from all over the web. Make sure information about your business on third-party sites is accurate”. If you ever change your business name, address or phone number, it is crucial that you contact and update all the directories you are listed in. That sounds like a daunting task, doesn’t it. It will take some time to update and correct directories if you ever experience a change in information. So, as a small business, stay one step ahead. Keep a list of all the online directories where you create a listing, along with usernames and passwords. Now, in five years when you move to a bigger office space or store front, you know exactly where to go to start updating your information online. As a small business, creating accurate local business listings could potentially set yourself apart from your competition. So take the time to help your customers find what they are looking for. Thanks so much for coming to us at LEVEL 11 Online Marketing to learn more about the awesome world of digital marketing! If you have questions, comment here or go to the contact tab. Resources: https://moz.com/learn/local/listings https://support.google.com/business/answer/4454429?hl=en  One of the biggest mistakes digital marketers make is not establishing analytics goals prior to the start of a campaign. This is extremely common even though one of the key advantages of digital marketing is the incredible target-ability that is unmatched by any other media available. Not fully understanding the ramifications of not targeting your audience effectively with clear analytics goals results in large amounts of unnecessary waste. I have seen shocking examples of digital ad waste (over 98 percent in one instance) and hate to see a business simply throwing money at online marketing as if it is like any other traditional media outlet.
In order to track the success of a digital marketing campaign, it is necessary to define goals (sales, form completions, calls, sign ups, etc.) and ensure that analytics tracking is properly set up for these goals. When it comes to tracking results of your goals, Google Analytics is your best friend. The best part is it is completely free! It takes a serious amount of time to master Adwords, but the time investment is totally worth it. Without key measurable objectives and goals, it is difficult to measure ROI or benefit of a campaign on the results of your business. This is why it is important to define and communicate objectives and to build insights from past campaigns into the planning process for future campaigns. Following through on this advice will help you minimize waste and maximize returns on your digital marketing efforts. Thanks so much for coming to us at LEVEL 11 Online Marketing to learn more about the awesome world of digital marketing! If you have questions, comment here or go to the contact tab. |
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