Your website needs to be mobile responsive. Amazingly (or perhaps this shouldn't come as a surprise by now), people are five times more likely to leave a mobile site that isn’t mobile-friendly (that's a direct-from-Google stat, as are the other ones here).
All too often, we encounter websites that were built before cell phones, and specifically, smart phones, were as common as they are today. This means that websites were built to look and function properly on a desktop computer, but are not constructed in such a way that allows for other screen sizes, like tablets and phones, to display the same imaging in a convenient way.
Due to the dated nature of many websites, visitors on phones need to zoom, squint, and stand on their heads in order to find what they're looking for. For this reason, so many visitors will simply leave a website instead of trying to navigate to what they're looking for. Bounce rates (a bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page) for these non-responsive websites are consistently in the 90%+ range. Your visitors are simply walking away without giving you a chance, simply because of the design of your website.
Additionally, nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds. The content and construction of your website will impact load time, and there are a lot of seemingly small things that can improve your load time drastically. We often encounter websites that have individual images that are larger (in terms of space... you know, kilobytes, megabytes, etc) than the entire website should even be.
And finally, if you think that having a website that only looks and works good on a desktop is adequate, think about this: 9 out of 10 people say that they use multiple screens for such tasks as booking a flight online or managing their personal finances. Nearly everybody online is completing some part of the buying process not only on one device, but on any combination of a laptop, a desktop, a computer, a phone, etc. To lose such a huge portion of your sales funnel simply due to a poor mobile experience is forfeiting easily-attainable revenue unnecessarily.
You can go to https://testmysite.withgoogle.com/intl/en-gb to test out your website's mobile responsiveness, then you'll have a good idea for what about your site could use improvement.
The world’s gone mobile. Now, it’s your turn. Contact us now to get a free full website analysis. We'll show you a list of everything that can and should be done to begin increasing the business you generate from your website, and we'll kindly guide you throughout the entire process so you can focus on what you do best.
About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.
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