According to Forbes, there are three facts that small business owners must appreciate - (1) Small business owners are experts on what they sell, how it’s used, the industry, etc., (2) Customers want access to what experts know, and (3) Increasingly, customers expect a closer connection to experts.
A blog can deliver all of this! The chief marketing brain at Red Branch Media, Maren Hogan, said “One of the best marketing strategies for a small business is blogging”.
A blog allows you to provide prospects and clients with informative, non-salesy content that they are looking for! By producing valuable content, one to two times a week, you can begin to establish your company as an expert in a desired field.
A blog can also positively impact your SEO; meaning the more you blog, the more traffic from Google you will receive. And depending on the quality of content you are producing, you may even generate new sales. It will also help expand your online community that you have worked so hard to grow.
Business owners normally have two excuses when it comes to blogging - “I’m not a good writer” and “I don’t have time”. We’re here to tell you, those are both poor excuses! Yes, maybe you aren’t an amazing writer but your customers actually prefer that - meaning they are looking for an easy read, no big, complicated words and thoughts. And once your blog platform is setup, creating new post is really quite easy. As you begin to blog regularly, you will be surprised how quickly new content ideas will come to you.
Whether you already have a blog or are starting one today, the key is to produce value, useful content that your readers are looking for! Ultimately, blogging will “help you build online communities where you connect with current and future customers in a way that’s increasingly more relevant to them than your website”.
We help clients from many different sectors with their blogging needs, whether they just need a start or they just want us to manage all the content creation for them. We're always happy to help!
Thanks so much for coming to us at LEVEL 11 Online Marketing to learn more about the awesome world of digital marketing! If you have questions, comment here or go to the contact tab.