We're asked often about which social media networks business should be active on. When a new network comes out, many organizations perceive value in jumping aboard right away. While it may be tempting to be the first one at the table, it's important to remember that the world of social media has gottent to the point where the new social networks rarely compete, much less survive, against the giants like Facebook and Twitter.
Any social media presence should be deliberate and well-planned. This includes which network you're choosing. As a rule of thumb, Facebook is a tremendous default. It's very much the elephant in the room. Beyond that, consider your audience and where they are most active. If you have a very visual product, Instagram, Pinterest, YouTube, or Snapchat may be for you. If you're a B2B business, LinkedIn is essential. Wherever your audience is, be there.
That being said, it's easy to spread yourself too thin. Social media activity is very much an investment. If you're going at it alone, managing multiple accounts simultaneously is often a recipe for disaster (consistency is important in ensuring success, and 3 accounts that are managed "just ok" are far worse than having 1 very well-managed account). Don't bite off more than you can chew.
If you're having a hard time figuring out which platforms are for you, and especially, WHICH WILL BE CONTRIBUTE MOST TO YOUR ROI, reach out and ask us! We're happy to offer our recommendation for free.
About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.
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