"Can you make this go viral?" Yeah, never ask this question. It shows a glorious lack of understanding. What it means to "go viral" is that something is being read, viewed, or shared online at a higher than normal rate. Essentially, something is catching fire on the internet for some reason. The result of something going "viral" is generally a temporary spike in page views. While the small victory is nice, something else will inevitably come along and push your content off people's screens and into obscurity again.
So is it worthwhile to aim for this type of result? Can/should you craft your campaign around the objective of "going viral"? Probably not. This is why we, your advertisers and social media managers, focus on other goals - ways that marketing and social media can help achieve your overall business and marketing goals.
Learn about which goals on social media are worth your while. Having clearly defined objectives (beyond simply accumulating page likes) will help you stay on track. Talk with us about how you can measure your success and how social media can help your business achieve what "going viral" is truly all about: awareness.
About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.
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