Berra-isms (colloquial expressions that lack logic) are now countless, and many of them are just attributed to Berra, even if he never actually said them. As he so perfectly put it: “I never said most of the things I said.” Here's how 11 of his quotes apply to marketing!
1. When you come to a fork in the road, take it.
Marketing (and all things online) is evolving so quickly that opportunities will always be coming along. The awesome thing about some online marketing strategies is you can actually TEST something before you do it. So no, it's not impossible to take the fork in the road - you can actually try multiple options without even risking anything.
2. You can observe a lot by just watching.
The problem that many marketers have is they don't actually watch. They don't watch the campaigns they're running (gotta watch to make adjustments along the way to refine the approach), they don't watch their clients (how is the marketing impacting the client's business?), and they don't watch the customers (you cannot effectively market without intimately understanding the decisions buyers are making and why they're making those decisions over other options). We're watchers - always observing and always refining.
3. It ain’t over till it’s over.
Don't give up. If something isn't working, make adjustments and keep trying. The beauty of online marketing is the ability to refine the process continually based on actual DATA about your efforts and their results.
4. It’s like déjà vu all over again.
When you find something that works, do it again. Also, it should be noted that before we do any marketing, we dig into the data to determine where opportunity actually lies. When we do this, then deploy our marketing efforts later, we already have an idea of what will happen because we've already seen the numbers. It really is like déjà vu all over again.
5. No one goes there nowadays, it’s too crowded.
Don't think that just because everybody else is marketing in some way that you need to follow suit. Let the numbers (analytics) determine where you market. Don't just assume that because your main competitor is on some fancy new social media platform that you need to be there too - every aspect of your marketing should be justifiable in your ROI.
6. Baseball is 90% mental and the other half is physical.
Sometimes the numbers just don't add up. To make sure your numbers are accurate and to make sure you know as much as possible about your audience, make sure you have Google Analytics installed on your website. It's easy, it's free, and it's the most robust traffic analysis tool anywhere. Any marketing without analytics is running on partial power.
7. A nickel ain’t worth a dime anymore.
Marketing is not a commoditizable industry. There are countless agencies out there; some agencies are amazing (like Level 11 Online Marketing!), while others make promises they can't deliver on and end up declaring bankruptcy 3 times in 7 years (like Dex... please, if you're with Dex, call us now. You'll be blown away by how much better life can be!). Simply put, all marketers are not created equal, so be thorough in vetting.
8. You wouldn’t have won if we’d beaten you.
You can control your destiny. Your marketing efforts are 100% within your control, so you CAN win every time, if you do it right. Don't allow yourself to be beaten by being mediocre.
9. We made too many wrong mistakes.
Winners don't fail, they learn. A wrong mistake is one that you learn nothing from.
10. Congratulations. I knew the record would stand until it was broken.
Your progress as a business or brand will stop and begin to decline the moment you think you've "arrived." Complacency is the enemy to progress. Once you reach a goal, set another and get back to work.
11. You better cut the pizza in four pieces because I’m not hungry enough to eat six.
Problem solving sometimes simply requires a new perspective of the same problem. With something as dynamic as 21st century marketing, constant change require constant education and evolution. We always bring a fresh perspective to our clients' challenges and problems.
... and now the bonus quotes!
12. Always go to other people’s funerals, otherwise they won’t come to yours.
13. I usually take a two-hour nap from one to four.
14. Never answer an anonymous letter.
15. Slump? I ain’t in no slump… I just ain’t hitting.
16. How can you think and hit at the same time?
17. The future ain’t what it used to be.
18. I tell the kids, somebody’s gotta win, somebody’s gotta lose. Just don’t fight about it. Just try to get better.
19. It gets late early out here.
20. If the people don’t want to come out to the ballpark, nobody’s going to stop them.
21. We have deep depth.
22. Pair up in threes.
23. Why buy good luggage, you only use it when you travel.
24. You’ve got to be very careful if you don’t know where you are going, because you might not get there.
25. All pitchers are liars or crybabies.
26. Even Napoleon had his Watergate.
27. Bill Dickey is learning me his experience.
28. He hits from both sides of the plate. He’s amphibious.
29. It was impossible to get a conversation going, everybody was talking too much.
30. I can see how he (Sandy Koufax) won twenty-five games. What I don’t understand is how he lost five.
31. I don’t know (if they were men or women fans running naked across the field). They had bags over their heads.
32. I’m a lucky guy and I’m happy to be with the Yankees. And I want to thank everyone for making this night necessary.
33. I’m not going to buy my kids an encyclopedia. Let them walk to school like I did.
34. In baseball, you don’t know nothing.
35. I never blame myself when I’m not hitting. I just blame the bat and if it keeps up, I change bats. After all, if I know it isn’t my fault that I’m not hitting, how can I get mad at myself?
36. I never said most of the things I said.
37. It ain’t the heat, it’s the humility.
38. If you ask me anything I don’t know, I’m not going to answer.
39. I wish everybody had the drive he (Joe DiMaggio) had. He never did anything wrong on the field. I’d never seen him dive for a ball, everything was a chest-high catch, and he never walked off the field.
40. So I’m ugly. I never saw anyone hit with his face.
41. Take it with a grin of salt.
42. (On the 1973 Mets) We were overwhelming underdogs.
43. The towels were so thick there I could hardly close my suitcase.
44. Little League baseball is a very good thing because it keeps the parents off the streets.
45. Mickey Mantle was a very good golfer, but we weren’t allowed to play golf during the season; only at spring training.
46. You don’t have to swing hard to hit a home run. If you got the timing, it’ll go.
47. I’m lucky. Usually you’re dead to get your own museum, but I’m still alive to see mine.
48. If I didn’t make it in baseball, I won’t have made it workin’. I didn’t like to work.
49. If the world were perfect, it wouldn’t be.
50. A lot of guys go, ‘Hey, Yog, say a Yogi-ism.’ I tell ’em, ‘I don’t know any.’ They want me to make one up. I don’t make ’em up. I don’t even know when I say it. They’re the truth. And it is the truth. I don’t know.
About us: Level 11 Online Marketing is a fast growing digital advertising agency that is becoming known for disrupting the status quo. We specialize in digital advertising, video production, SEO, SEM, advanced analytics, custom web solutions via website design & implementation, social media strategies and conversion optimization. Headquartered in Utah, you will find Level 11 team members in Utah, Washington, California, Idaho, and Colorado. We have the best creative minds in the industry backed up by the most talented software developers and video production teams which leads to powerful, efficient advertising campaigns.
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