The growth of social media is drastically changing the way we do business everyday. And not only how we do business but how we market our businesses. For better or worst, social media is the one tool that can completely change your company. The one tool you should be taking advantage of!
Today we are sharing five tips to executing the best social media campaign ever!
#1 Create your campaign goals
The type of campaign you run should be a direct reflection of your goals. Do you want to increase your followers? Accumulate brand mentions? Or maybe generate more buzz online? Having a set of clear, specific goals is the most important step in creating a successful campaign.
#2 Choosing the right social networks
Using your goals and a basic understanding of your target audience, pick the social media network that will help you reach your goals best. For some, Instagram is a great platform but Facebook may have more potential customer for you. Take time to research various platforms and find the right one for your campaign.
Once you begin your campaign, being engaging with participants. Don’t just sit back and watch. If you have ask participants to use a hashtag, make an effort to “like” and “comment” on their posts. Customers enjoy seeing brands engaging with them and are more likely to do business with you.
#4 Share relevant content
Share content your followers want to see. Provide them with helpful tips or valuable information about your product, share their reviews and comments. One of the best ways to increase customer loyalty is by sharing their own posts about your product.
As your campaign comes to a close, take note of your progress. If your goal was to increasing your following, figure out how many new followers did you gain. Take note of what your customers thought of the campaign - did you have positive or negative feedback?
Luckily, these five steps are fairly simple. Set clear goals, choose the best fit for your target audience and genuinely engage with your followers. Follow these five steps and you will see results in your next social media campaign.
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