Search Engine Optimization - or SEO for short - is the process of improving your website for better search engine results, allowing customers and future customers to find your site faster. Implementing good SEO practices onto your site doesn’t happen overnight. It is a process. A process that takes trial and error.
Although the process works best through trial and error, there is no need to try something we all know doesn’t work. Today we are sharing with you the six steps to successfully implementing smart SEO practices onto your site.
#1 Web Analytics & Insight
Begin by setting up web analytics. These analytic reports will help give you insight into your traffic, the most popular content on your site and may even explain your customers buying behavior. This knowledge will help you strategically frame your SEO strategy.
Based off of your analytics and strategy, begin selecting a few keywords to populate your site with. These keywords should be chosen based on relevance, search volume and competition. The purpose of them is to begin driving traffic to your site and to improve your page content.
Your website has many SEO-friendly features that allows you to keep your content updated and relevant. Some of these on-page elements are keywords, alt tags, anchor text and formatting.
Is your site user and mobile friendly? Does it provide your customers with the features necessary? If your customers can’t find what they are looking for or feel overwhelmed when entering your site, they are more than likely going to do business elsewhere.
Your SEO results will be directly impacted by what Google thinks of your website. Search is sacred to Google, so Google will keep you off the search results page if your site isn't optimized for the device someone is searching from. You will also be penalized for "spammy" content (over-use of keywords, etc), and for having bad coding on your website (all the behind-the-scenes architecture that only nerds like us really notice). We have a really awesome tool to quickly "grade" your website for SEO so you can figure out where you can make improvements.
#6 Site Optimization
This is where trial and error come in. Improving your website's SEO takes time and strategy. You must continually be tweaking your strategy. You simply cannot walk away after reaching this final step.
As you go through these steps, you will begin to have a better understanding of your target audience and what your customers really need and want. Your strategy will evolve and as a result, you will begin to see better search engine results.
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