What’s a local business listing? Good question! A local business listing is an online profile that contains your business name, address, phone number and other important information. There are thousand of online directories that allow local business owners to create free listings. Yelp, Bing Places, Google+Local, Yahoo! Local - just to name a few.
Why is it so important to have a local business listing? By creating a listing, you allow your customers to find you on the internet. The more local business listings you create, the more likely you are to be found when searched for.
When it comes to local business listings, there is one thing that can become tricky. Making sure all the information, on all directories is correct. Google themselves said “Google improves search results by aggregating information about your business from all over the web. Make sure information about your business on third-party sites is accurate”. If you ever change your business name, address or phone number, it is crucial that you contact and update all the directories you are listed in.
That sounds like a daunting task, doesn’t it. It will take some time to update and correct directories if you ever experience a change in information. So, as a small business, stay one step ahead. Keep a list of all the online directories where you create a listing, along with usernames and passwords. Now, in five years when you move to a bigger office space or store front, you know exactly where to go to start updating your information online.
As a small business, creating accurate local business listings could potentially set yourself apart from your competition. So take the time to help your customers find what they are looking for.
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